Improved bottle for broth concentrate
Some packaging is made with materials that are difficult to recycle. That was the case for the rigid PVC containers used to market Selection-brand broth concentrate. Working closely with its suppliers to find a better idea, Metro now offers the same product in a bottle made with polyethylene terephthalate (PET), which is a more easily recycled plastic.
The winning solution
By working directly with its suppliers to lighten the company’s environmental footprint, Metro now markets its private brand product in lighter, 100% recyclable packaging.
Marketing : 2011
Benefits of the optimization initiative:
Increased packaging recovery rate
Decreased packaging/product ratio
Reduced quantity of materials used
Eco-responsible packaging is increasingly available on the market... and demanded by consumers.
One Quebecer out of two say they have a real interest in eco-responsible packaging that ensures product safety, protection and conservation, minimizes transportation impacts, resists breakage, optimizes warehousing and delivers a better consumer experience.