Objectives of the initiative
The main objective of the implemented project was to use a higher post-consumer recycled content in the bottles used for Palmolive Dish Liquid 591mL.
The Palmolive Dish Liquid bottles now have 100% post-consumer recycled polyethylene terephthalate (rPET) resin.
Challenges
The transition from virgin resin to post-consumer recycled content came with some challenges.
- Finding the right material to be able to implement higher rates of recycled content was one of them, the right quality was needed to assure that the process of making the bottles was stable.
- Availability of recycled resin was also a challenge, based on it and annual volumes, the team reviewed which products could have an increase of recycled content in the bottles.
Benefits
We were able to increase consumption of post-consumer rPET, avoiding the use of virgin plastic creating greater circularity.
