The main objective of the implemented project was to use a higher post-consumer recycled content in the bottles used for Palmolive Dish Liquid 591mL.
The Palmolive Dish Liquid bottles now have 100% post-consumer recycled polyethylene terephthalate (rPET) resin.
The transition from virgin resin to post-consumer recycled content came with some challenges.
We were able to increase consumption of post-consumer rPET, avoiding the use of virgin plastic creating greater circularity.