We hear a great deal about ocean plastic pollution, overpackaging and the recycling crisis. We also often hear that recycling is pointless because everything ends up in the landfill. This is, understandably, extremely discouraging and sometimes hopeless, to the point where some of us wonder if it is too late to save the planet and its population. As a graphic designer and a professor at UQAM School of Design, Sylvain Allard has sought to explore, to better understand in order to better define, the role and responsibility of the designer in the search for solutions to environmental issues concerning our production and consumption processes, including packaging. He decided to meet players involved in packaging conception, design, marketing and end-of-life management to survey experts over this issue. Unwrapping looks to shed light on the complex system behind packaging, and its many roles. One of the documentary’s objectives is to inform and raise consumer awareness about responsible and conscious consumption choices as well as their role in a successful end-of-life management over packaging. Unwrapping also intends to promote awareness for designers who take part in the packaging development process and for players throughout the different stages of production such as marketing and the management of packaging material flows. Designers must better understand their role in this essential transformation of our production and consumption processes.
For more information : https://toutdeballer.uqam.ca/en/
