Bin Impact, Partner of the 2026 Saint-Jean-Baptiste Day

Bin Impact, Quebec’s leading curbside recycling reference, is becoming a major partner of the 2026 Saint-Jean-Baptiste Day celebrations. A source of pride for the blue bin brand, which is taking advantage of this unifying moment to highlight a well-established reality: in Quebec, recycling has become part of who
we are.

A collaboration with Bleu Jeans Bleu to simplify sorting
To mark this first collaboration, Bin Impact is teaming up with Bleu Jeans Bleu, another source of local pride. The band is launching a catchy new musical theme, written by Claude Cobra: “C’est juste ça qui va dans le bac bleu.”

With their humour and recognizable musical signature, Bleu Jeans Bleu reminds people in a simple and effective way of the essentials: containers, packaging, and printed paper. That’s all.

The blue bin on the Plains of Abraham
On June 23, Bin Impact will be at the heart of the celebrations on the Plains of Abraham, meeting festivalgoers in a festive atmosphere.

On the agenda:

• Wait. Does this go in the blue bin? — a special Saint-Jean edition of the interactive sorting game designed to test participants’ knowledge of what goes and what doesn’t go in the blue bin;
• Fall into the bin — a fun activity where participants answer sorting questions and, at the first wrong answer, fall into a bin filled with foam blocks. These activations are designed to create a positive and immersive experience while helping people better understand sorting guidelines. See the press release for more details.