Éco Entreprises Québec launches a new public awareness campaign
As part of its Bin Impact initiative, Éco Entreprises Québec is launching a new 360° campaign today to remind people of the importance of proper sorting to improve the efficiency of curbside recycling.
This message encourages the public to ignore previous instructions and to remember one simple rule. You can put containers, packaging and printed paper in the bin.
The campaign is being rolled out on a large scale through videos, radio, print and digital formats. It is part of a collective effort to ensure the successful modernization of the recycling system.
This transformation can be achieved through mobilizing all the players in the value chain.