Deployed using a multi-channel approach, this first wave of the campaign marks the beginning of a series of seasonal activations planned throughout the year and is part of ongoing efforts to support the performance and standardization of the selective collection system.
The strategy introduces a new advertising concept designed to clearly define what containers, packaging, and printed matter are and what they are not. As usual, it draws on everyday situations to reach citizens and thus facilitates the memorization and sustainable adoption of proper sorting practices.
By focusing on clarity and consistency, Éco Entreprises Québec is continuing its commitment to supporting the transition to an efficient and equitable selective collection system for all Quebecers.
View the campaign