MARCH 31, 2015
Éric Salvail “recovered”!

Follow its humourous progress through the recycling process as a way of understanding the role of ÉEQ and concerned companies in Québec’s curbside recycling system

As part of its 10th Anniversary activities, Éco Entreprises Québec (ÉEQ) is launching an advertising campaign to inform communities throughout Québec about the importance and success of curbside recycling system. Éric Salvail, well-known television personality and new ÉEQ spokesperson, stars in the campaign, which will be broadcast on television and online.

In this humourous campaign, Éric Salvail plays the role of a milk carton that passes through each step of the recovery process, up until his “second life” as a new product, made from recycled material. Picked from a shelf in a grocery store, he finds himself in a typical consumer kitchen, then into the recycling bin, and finally… he completes his journey as a milk carton, to be ultimately recycled into… a bottle of fabric softener!

ÉEQ wanted to demonstrate, in an original way, its role and that of 3,000 companies responsible for the financing of the curbside recycling system in Québec.  “After 10 years, we are at a turning point in our evolution and we would like the community to know about the contribution made by businesses toward the success of Québec’s curbside recycling system,” says Virginie Bussières, ÉEQ Director of Communications and Public Affairs. “I believe that with this campaign, which is both funny and informative, we can say:  mission accomplished!”

The campaign’s premier was actually March 30, as part of the En mode Salvail show, on V television network. It will be broadcast on other targeted media networks as of today and will continue through May. This multi platform campaign will also roll out online and in social media. The three-year campaign will feature different aspects of the recovery process.

» Visit our website to find out all about our campaign and go behind the scenes at the advertising shoot!

Heartfelt thanks to all our collaborators who make this project possible: Ni Corporation, Tricentris, la Fédération des plastiques et alliances composite (FEPAC), and YNC. Special thanks must also go out to two people who really went above and beyond:  Mathéo Piccinin and Mireille Levesque!

Éco Entreprises Québec is now on social media!

Follow us for all the latest ideas about packaging optimization, partner news as well as the numerous initiatives undertaken by ÉEQ for curbside collection.


Éco Entreprises Québec (ÉEQ) is the organization that develops the Schedule of Contributions and collects company contributions, which are then redistributed to finance municipal and curbside collection services in Quebec. ÉEQ also encourages innovation and best practices in order to optimize the recyclable materials value chain. To do so, ÉEQ cooperates with companies to reduce quantities of materials at the source and encourage the use of recyclable materials, as well as with municipalities and other stakeholders to increase recycling and the economic value of recovered materials.

An initiative created by Québec businesses that market goods in containers and packaging and that use other printed material, ÉEQ is a private, non-profile organization accredited by RECYC-QUÉBEC in 2005 under the Environment Quality Act.
© Éco Entreprises Québec 2014 – All rights reserved, 1600 boul. René-Lévesque, Ouest, Montreal, Québec H3H 1P9

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