MAY 11, 2016
VOL. 123


The April 21, 2016, Annual General Assembly was an opportunity for ÉEQ to report on activities carried out over the past year and to present our annual report. Under the theme “A vision put into action,” the report draws a picture of 2015 in terms of the five levers in the curbside recycling value chain that, itself, constitutes a circular economy.

The Innovative Glass Works Plan and the “Solutions That Matter” Forum demonstrate the importance that ÉEQ continued to place on research, optimization and innovation over the past year. These guidelines also framed our efforts to create close ties with municipalities as well as our efforts to reach out to contributing companies. The information companies shared with us served as the foundation for our reporting optimization initiative to simplify the process, maintain fairness among members and provide highly pertinent guidance.

Our extremely successful ad campaigns featuring Éric Salvail confirmed our astute choice of spokesperson and enabled ÉEQ to triple its visibility compared to before.

The General Assembly was also the perfect opportunity to thank everyone with whom we have worked, including the Board of Directors, partners and contributing members, for their trust, creativity and dynamism. We could not have accomplished all of this, of course, without the thoroughness and enthusiasm of ÉEQ’s expert team who work in an ever-evolving environment.

In 2016, we will continue to focus on taking well-planned action. Challenges await us, but, together, we can take them up with confidence.

Maryse Vermette, President and CEO

Webinar on the 2015-2016 Schedule of Contributions and what’s new on the ECO-D portal
ÉEQ gave a webinar on April 19, 2016, regarding the changes made to the 2015-2016 Schedule of Contributions after the consultation meetings, as well as what’s new on the ECOD-D portal. Since May 1, contributing companies may choose to enter preliminary reporting data while waiting for the Government of Quebec to publish the Schedule of Contributions.

The webinar is available for viewing on ÉEQ’s website.



ÉEQ’s Annual General Assembly

ÉEQ’s AGA, held at the Omni Mont-Royal Hotel on April 21, 2016, is a yearly opportunity for us to meet with contributing company representatives to provide them with an overview of the previous year’s activities and our annual report, which is now available here (French only, English version to come).

After the assembly, Jean Lacroix, President and CEO of Réseau Environnement, gave a luncheon conference entitled “L’après COP21 : la nécessité pour les entreprises d’être au cœur de l’action” (Post COP21: Companies need to be at the heart of the action). Using a number of supporting examples, Mr. Lacroix urged companies with passion and conviction to be bold and innovate in order to reduce their environmental footprint and thus take best advantage of the major shift coming up following COP21.

For more information on the AGA, go to the related press release.

Two new members elected to the Board

Voting was carried out to elect five member Directors and two non-member Directors at the 2016 Annual General Assembly. All were elected by acclamation. Two new Directors, Thierry Lopez, representative designated by Best Buy Canada Ltd., and Daniel Simard, designated by Uniprix, joined the Board. We wish them a warm welcome.
Ad campaign: ÉEQ increasingly recognized!
The latest ad campaign featuring spokesperson Éric Salvail contributed to further raise public awareness regarding companies’ significant role in financing the curbside recycling system. The campaign produced results that exceeded our expectations!


Here are the highlights gleaned from a CROP survey:


  • Two (2) Quebecers out of five (5) say they have heard about Éco Entreprises Québec.
  • Three (3) persons out of four (4) said that they are now aware that companies finance the curbside recycling system.
  • Traffic on ÉEQ’s website has increased by 300%.
A well-loved spokesperson who relates well to the public
The most recent ad was especially appreciated for its amusing tone to get people to recycle more and emphasize the importance of materials recovery.

Half of respondents now recognize Éric Salvail as ÉEQ’s spokesperson and say that he portrays the organization as likeable and credible.

Such good results could explain why, in March, we received a record number of requests from municipalities to participate in the Away-from-Home Recovery Program.


Éric Salvail recognized at the Gala Artis for the second consecutive year

Still referring to Eric Salvail – page officielle, the public’s darling took home two prizes at the Gala Artis, in the “variety or entertainment show host” and “cultural magazine and talk-show host” categories, once again confirming his popular appeal. Congratulations, Éric!

Union des municipalités du Québec (UMQ) 2016 Annual Conference – See you there!

ÉEQ will be at kiosk #67 at the UMQ conference, to be held at the Québec City Centre des congrès on May 12 and 13. We hope you drop by to say hello!

Two new appointments at ÉEQ

Éco Entreprises Québec (ÉEQ) is pleased to announce that André Fortin has joined the team as Senior Advisor, External Relations and Partnerships, and that Mylène Fugère has been promoted to the position of Senior Advisor, Curbside Recycling Optimization.

The two positions were created to meet the organization’s growing needs resulting from its role as curbside recycling optimizer and partner of the various links in the value chain.

André Fortin, Senior Advisor, External Relations and Partnerships
André has over 25 years experience as a public relations consultant for various communication agencies in the Montréal and Québec City areas. As part of ÉEQ’s communications team, he will play a key role in setting up and activating business partnerships with sector associations and various levels of government.

Mylène Fugère, Senior Advisor, Curbside Recycling Optimization
Mylène joined ÉEQ’s staff in 2010 as Environmental Advisor. Over the years, she developed extensive expertise leading projects related to materials processing and recyclability as well as strengthening of market outlets for materials collected via curbside recycling. She has also been deeply involved in the development of best practices in sorting centres.

Launch of the 2nd edition of the Tri-logique program
Réseau Environnement launched the 2nd edition of Tri-logique, its residual materials management awareness program.

The program provides people with tools and information regarding best practices in materials recovery, both at home and at the office, while helping them understand the principles and application of the 3Rs (reduce, reuse, recycle).

Sixteen cities throughout Quebec signed on for the program in 2016. ÉEQ’s involvement in Tri logique program is only natural, given its role as representative of the 3,300 companies who compensate the costs of municipal curbside recycling programs and cooperation with all stakeholders in order to optimize the system. After all, how and what the public recycles is of prime importance so as to give a 2nd life to containers, packaging and printed matter.




Innovative Glass Works Plan: End of application period for market outlet support

Companies and organizations had until the end of April to submit an application for assistance in the development of market outlets for recovered glass. In all, the fifteen proposals submitted will be reviewed by our team of experts. This impressive participation rate shows the great interest of Quebec’s conditioners and recyclers in developing innovative market outlets in order to give a second life to glass collected via the curbside recycling system.

Éco Entreprises Québec is on Linkedin and Facebook!

Follow us to learn about the latest packaging optimization ideas, news from our partners and the many initiatives ÉEQ implements to improve curbside recycling.
Éco Entreprises Québec (ÉEQ) is the organization that develops the Schedule of Contributions and collects company contributions, which are then redistributed to finance municipal curbside recycling services in Quebec. ÉEQ also encourages innovation and sharing of best practices in order to optimize the recyclable materials value chain. To do so, ÉEQ cooperates, on the one hand, with companies to reduce quantities of materials at the source and encourage the use of recyclable materials, as well as with municipalities to increase recycling and the economic value of recovered materials.

ÉEQ is a private non-profit organization created by companies that put containers, packaging and printed matter on Quebec’s market to represent them. The organization was accredited by RECYC-QUÉBEC in 2005 in accordance with the Environment Quality Act.

© Éco Entreprises Québec 2014 – All rights reserved, 1600, boul. René-Lévesque Ouest, Bureau 600, Montréal (Québec) H3H 1P9

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