The April 21, 2016, Annual General Assembly was an opportunity for ÉEQ to report on activities carried out over the past year and to present our annual report. Under the theme “A vision put into action,” the report draws a picture of 2015 in terms of the five levers in the curbside recycling value chain that, itself, constitutes a circular economy.
The Innovative Glass Works Plan and the “Solutions That Matter” Forum demonstrate the importance that ÉEQ continued to place on research, optimization and innovation over the past year. These guidelines also framed our efforts to create close ties with municipalities as well as our efforts to reach out to contributing companies. The information companies shared with us served as the foundation for our reporting optimization initiative to simplify the process, maintain fairness among members and provide highly pertinent guidance.
Our extremely successful ad campaigns featuring Éric Salvail confirmed our astute choice of spokesperson and enabled ÉEQ to triple its visibility compared to before.
The General Assembly was also the perfect opportunity to thank everyone with whom we have worked, including the Board of Directors, partners and contributing members, for their trust, creativity and dynamism. We could not have accomplished all of this, of course, without the thoroughness and enthusiasm of ÉEQ’s expert team who work in an ever-evolving environment.
In 2016, we will continue to focus on taking well-planned action. Challenges await us, but, together, we can take them up with confidence.
Maryse Vermette, President and CEO