Éco Entreprises Québec (ÉEQ) announced the release of the latest version of its OptimEco.ca
portal, which has become a key resource in packaging ecodesign in North America.
More user-friendly, built upon rigorous information and international standards and recognized for its innovation with a 2014 Novae corporate citizen award, the OptimEco.ca portal was enhanced with new examples of initiatives undertaken by businesses that reimagined their packaging options to reduce their environmental footprint.
Aimed at organizations that market containers, packaging and printed matter in Canada, the site sets out the key principles of packaging ecodesign according to four strategies:
In addition to constituting a source of innovation, these strategies could generate a range of benefits for businesses from the economic, reputational and environmental perspectives.